Thursday, December 10, 2009 |
06:21 - Lost in translation
|
(top) |
Gruber, on the Nokia stores' closing:
Chris Ziegler at Engadget writes:
The way we saw it, these stores were never about sales; they were about exposing Nokia to the public and vice versa in a cool, hip environment, and regardless of how you feel about the company’s handsets, they’d effectively accomplished that with the flagship strategy.
What kind of store is not about sales? That’s like saying you’ve got a pen that isn’t about writing.
It's because in business, you have to explain every failure by saying "We meant to do that".
Like how when an exec is fired he's always "leaving to pursue other career opportunities" or "to spend more time with his family". Like that was the plan all along.
|
|