| Tuesday, January 27, 2009 |
10:08 - I guess I'm just too "feint of heart"
http://www.siliconvalleyautogroup.com/detail-2008-lamborghini-murcielago-reventon__3
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Okay, how does this happen? A Lamborghini Reventón shows up at Silicon Valley Auto Group (mere blocks from my house there, grr)—one of ten produced in the world, and priced such that only the ten richest kings of Europe can afford one—and this is how they promote it?
Silicon Valley Auto Group is proud to present the most powerful and exclusive Lamborghini produced to date! The Reventon (named after the bull which famously killed matador Felix Guzman in 1943) has made its way to US soil! Only ten of these highly desireable supercars have been imported into the states and even fewer remain. Along with the power increase (now 660HP,) Reventon features what is quite possibly the most distinct styling ques of any automobile available today. Inspired by the F-22 Raptor, Reventon boasts a rather menacing Full Carbon Fiber exterior, where contrasting Alcantara, Leather and Carbon Fiber drape every inch of the interior. Also quite impressive are the super-bright full LED and Xenon headlights, (a first in the automotive industry) and Organic Display G-Froce Meter (showing dynamic drive forces and longitudinal acceleration patterns) normally found only in fighter jets. With a top speed of 211 miles per hour and its ability to achieve 0-60 times in an astonishing 3.3 seconds, the Lamborghini Reventon is certainly not for the feint of heart...
For information on how to purchase this highly desireable supercar, please contact one of our Lamborghini specialists at (408)354-4000.
While the "styling ques" are certainly imposing and the "G-Froce Meter" is sure to be the envy of any E-Meter installed in a Scientologist's lowly Gallardo, I have to wonder whether there isn't supposed to be some kind of market force in play that applies the veneer of sales language with a careful white-gloved hand when you're talking about cars like this. I mean, props to whoever wrote the blurb for digging deep into the superlatives bucket and giving us historical perspective and the like—but shouldn't a high-profile exotic car dealer do some proofreading?
Then again, I suppose even the manufacturers, who can't afford not to spend millions on polished marketing campaigns, can't ferret out every single potential "Chevy Nova" situation. According to Professor Wikipedia:
Reventón means "explosion" or "burst" in Spanish, when used as a noun.[13][14] In the vernacular, it is also used to define a very large party or a night on the town. It's commonly said "vámonos de reventón", which means "let's go party tonight." In automotive terms, it means "blowout, flat tire" when used as a noun.
Oh snap! Bet that'll scare off a lot of potential customers. I bet they'll have to sit this car out on the sidewalk on Blossom Hill Road and put those big yellow price-tag decals on the windshield as it gets repeatedly marked down in search of a buyer in this market. LO MILES! LIKE NEW! L[googly eyes]K!
Via Mark.
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Brian Tiemann
