| Monday, November 10, 2008 |
06:33 - That'll work
http://www.microsoft.com/presspass/press/2008/nov08/11-06ZuneOnlinePR.mspx
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Apple hired U2 and Madonna to make personalized iPods. Microsoft hires ... Motomichi and Dalek.
Zune, Microsoft Corp.’s end-to-end music and entertainment service, today added 46 new designs from leading artists to its customization Web site, http://www.ZuneOriginals.net, for the holiday season. For those looking to customize a Zune player for themselves or as a personalized gift this holiday season, the new Zune Originals designs include a Zodiac Series featuring exclusive artwork of Eastern and Western astrology from Catalina Estrada and Iosefatu Sua. An expanded line of regular Zune players, popular Zune accessories and Zune Marketplace gift cards are also available for purchase through http://www.Zune.net just in time for the holidays.
“Zune Originals infuses pop culture, style and art into digital entertainment to help consumers turn their Zune into a personal statement,” said Chris Stephenson, general manager of Global Marketing for Zune at Microsoft. “We’re excited to add beautiful new designs from these incredible artists and to introduce them to a broader audience.”
I guess they get props for originality, and picking designs by unknown graphic artists certainly qualifies more as "personalization" than getting an iPod with Tony Hawk's autograph engraved on it. But it's also about as "personal" as picking "aftermarket" accessories for your Scion out of the Scion catalog.
I don't know... I can't work up too much snark about this, really. They're doing the best they can to polish up this turd. If you're set on getting someone a Zune for Christmas, this is probably a quite decent way to show them you put a little thought into your gift. Unfortunately, unless the recipient is a Microsoft employee, getting them a Zune in the first place kinda puts you in a thoughtfulness deficit.
Via JMH.
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Brian Tiemann
