g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon ValleyNew York-based purveyor of a confusing mixture of Apple punditry, political bile, and sports car rentals.

btman at grotto11 dot com

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Tuesday, October 14, 2008
20:01 - I can see clearly now
http://www.apple.com/displays/

(top)
Looks like the big news today out of Apple-land is the new class of display, the first variant on their mainstream lineup they've had since phasing out CRTs and consolidating on widescreen Cinema Display LCDs.



A 24" LED-based widescreen monitor that's specifically cabled to hook up to your MacBook/MacBook Pro, with a teensy video connector that fits it without an adapter, and a MagSafe plug that lets you charge the thing without wasting a second spot on your power strip for the laptop's power brick.

And it's got an echoed iSight/mike, and built-in speakers to boot—another first since the Cinema Display line's feature set was solidified.

Clearly they've made today's announcements specifically to court road warriors, if that's the right term for someone whose business life centers around his laptop and who likes to be able to do work wherever he happens to be, but to have the option to hook up to a bigger monitor whenever he comes into his cubicle at work. I know it matches my own workflow to a T: I do work in places ranging from the garage to the airport to the park, but when I come into the office, I set the MBP down on my desk next to the monitor, hook up the power brick's MagSafe connector (the power brick is permanently plugged into the wall, and I had to go buy a second one to use outside the office), carefully plug in the monitor's VGA-to-DVI adapter dongle into the laptop's DVI port, and then grope around for the right 1/8" stereo plug hole to connect my headphones. Then I have to plug in the USB cable leading to the USB hub (with its own power brick) to which are connected my full-size keyboard and mouse. The whole ritual takes a good minute to accomplish properly, especially since it all has to be done in a certain order to keep things from happening wrong (I don't like my machine to be making sound effects before I've got the headphones plugged in and muffling the sound, yet there's always stuff that pops up and makes noise as soon as I unsleep the thing, and the system tends to get tongue-tied while it's doing its display-autodetection routine). But the bigger gripe is that the connectors are all so ungainly, so touchy, and so unnecessary. I shouldn't have to buy more than one power brick to use my laptop efficiently, should I? I shouldn't have to worry about fumbling with my speaker cable every time I come in and sit down. If I had a regular Cinema Display, it would have come with built-in USB and FireWire hubs; but with so few other features (e.g. speakers), I can never make the case for a real Cinema Display at work, so I have to go with a hub-less VGA Dell or Samsung or whatever. I shouldn't have to settle for that.

So this is where Apple has focused its efforts this time around: making that whole ritual a hell of a lot less tedious. You come in, you sit down, and you plug in three tiny plugs—all on the same side of the computer, all well marked, and all native. You take the power brick out of the equation entirely. Your sound and your iSight get routed up to the big screen (though if you like your sound to come through headphones, I guess those still have to be plugged in separately to the laptop); and your USB is broken-out to the three ports on the back, to which you've no doubt got your keyboard and mouse and other peripherals permanently connected. The big win is in not having to wrestle with a clumsy full-size non-native video cable or buy a separate power adapter or USB hub; with those things out of the picture, you've essentially built yourself a docking station that, aside from auxiliary RAM and hard drives, is the envy of the old DuoDock.

Once upon a time, monitors were shipped with those D-connectors to hook into the auxiliary socket of your desktop tower PC's power supply instead of directly to the wall. Now that laptops have replaced towers in the workplace, the setup is reversed: the monitor becomes the power conduit, and your computer plugs into the monitor. This really is a milestone to signify the ascendancy of the laptop as the primary form of computer.

It's even an LED-based display, just like on the new laptops—which are now dug out of billet aluminum and finished off with exclusively glossy screens. (Damn. I guess we who prefer the matte finish had better just get used to life in the Modern Age of Reflections of Fluorescent Overhead Tubes.) Designed to match the dock-a-displays perfectly, it seems these laptops are meant to be sold with a display if the salesperson can possible swing the upsell. And knowing how many cubicle warriors there are out there, increasingly mindful (even in this MobileMe-enabled cloud-computing milieu) of the value of only having one computer where all your stuff is centrally stored, this package deal makes a great deal of sense.

I completely didn't expect Apple to delve directly into a solution for this use case—yet, in hindsight, it must have been precisely the kind of thing that was painfully obvious to anyone inside the actual company. How many employees at Infinite Loop must come in to work every morning and spend that tedious minute fumbling through their hook-up ritual? Did Steve come bursting out of his office one morning after reading some snarky editorials in the tech press, lean over his second-floor balcony into the foyer, and yell, "HEY! What pisses you guys off about your computers?" Did everyone in their cubicles look around uncertainly, raise a few eyebrows, glance at their rat's-nest laptop-centric computer stations, and immediately start cracking their knuckles with helpful e-mails?


UPDATE: Commenters rightly note that you've got to buy one of the new MB/MBPs in order to take advantage of this setup, since the mini-mini-nano-DVI ("DisplayPort") plug is proprietary (wait, no it's not; wait, yes it is) and has no adapters as yet. (How permanent a situation can that be, though?) This display and these laptops are clearly meant to be sold as a unit; either it's planned obsolescence, or it's Apple's uncompromising approach to design, in which they do what seems most ideal across the board with all new components, and screw backward-compatibility. Backward-compatibility is a mire that leads to Windows.

I'm not sure why Gruber is surprised that Apple is still selling the full lineup of regular Cinema Displays even with this new one in the picture. The Cinema Displays lack iSights/mikes, power passthru, and speakers, and instead have USB/FireWire hubs. They're also still LCD-based whereas the new one is LED. The regular Cinema Displays are clearly optimized for permanently-wired tower use, whereas the new 24" is designed around the MB/MBPs, which is a use case that demands a different enough feature set that they've finally stopped making us try to pretend it can fit comfortably into the desktop display lineup.

Also, I neglected to note that even if I got one of these setups for myself (my MBP is only two years old, so I doubt I'd need to upgrade anyway), I'd still have to plug in the Ethernet cable separately as part of the ritual. So this rig doesn't completely emulate a dock; but leaving room in the market for people who don't need a docking monitor and the compromises in port arrangement that a laptop with support for one would entail means that this is a pretty decent compromise.


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© Brian Tiemann