Saturday, July 7, 2007 |
10:48 - Street cred
http://www.autoblog.com/2007/07/06/report-teens-covet-iphone-over-new-car/
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Was someone saying that the iPhone was going to whiff on the youth market, where all the volume cellphone sales are, but smartphones aren't exactly prevalent? I seem to remember reading that somewhere.
In 2007, it takes a different kind of mobility to boost cool. Mobile phones were the top desired possession among 16-29 year olds, with 32% saying one would impress their friends. Make it an iPhone, and, according to the researchers, that number almost doubles to 70%.
Other things more desirable than new cars were game systems, iPods, shoes and computers.
Apple's path forward is clear: they have to start making shoes.
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