| Thursday, July 5, 2007 |
02:41 - All in good fun
http://www.autoblog.com/2007/06/28/scions-web-persona-gets-a-little-deviant-and-cree
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I know this probably shouldn't bug me, but it does.
Scion's feeling that it's time for an advertising change, and they're taking the campaign dark...
LittleDeviant.com has you being a "Deviant," with the mission of genocide. The city is filled with "Sheeple," beings that blindly follow (Camry purchasers?). Deviants are seriously bloodthirsty -- you need to complete various tasks such as throwing Sheeple across the city and a sicker version of whack-a-mole in which you juice the Sheeple like oranges.
Isn't that great? Nowadays, it's not good enough to just be an individualist. Now, to be cool, you have to be a deviant.
Some of the commenters on the post rightly guffaw that anyone who thinks an ad campaign like this will turn kids into murderous psychos probably also thinks the Columbine shooters were inspired by Grand Theft Auto and Quake. But while I maintain the requisite airy assurance that virtual violence does not a killer make, still, I can't help but think that feeding teenagers lines about the merits of being a "deviant" and of slaughtering the "sheeple" (how proud they must be of having invented that word for the first time ever, too) might just be a teensy bit socially irresponsible, hmm?
But hey, who am I to judge... guess I must just be old.
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Brian Tiemann
