SAN DIEGO, June 26, 2007 -Sony Electronics today announced the rollout of Backstage, a VAIO PC support service, to four Sony Style retail stores in New York and New Jersey.

The service has already been introduced at three store locations – San Diego (Fashion Valley); Scottsdale, Ariz. (Fashion Square); and Atlanta (Lenox Square) – and will be available in a total of 15 Sony Style stores by the end of the year.

From computer usage advice to hands-on technical support and service, Backstage offers a convenient in-store resource staffed by specifically trained and dedicated service consultants.

“Backstage is a great example of our commitment to providing the highest level of personal service and support,” said Scott Strother, a Sony Style vice president. “No matter what your level of knowledge, this service will simplify computer buying and maintenance through one-on-one assistance from VAIO product experts.”

The service includes complimentary product consultations and personal tutorials, as well as expert advice to help people find the VAIO PC that best suits their specific needs.