| Tuesday, June 19, 2007 |
09:31 - I'm only saying this based on hearsay, but...
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Lileks in his fancy new digs got me thinking...
I'm sure I'm not unique in that whenever I hear some corporate slogan in an ad or lyric in a song, I find myself pondering how best one might parody it, if feeling in a less than charitable mood toward it. (Like, for example, that Army Reserve ad that keeps showing examples of what you'd do one day and then the next, like "Build your country one day, and yourself the next"; I keep imagining someone dubbing over it "Build your country one day, and tear it down the next," and so on.) I'm not sure why I do that; I guess it's like I want to try to head off criticism at the pass or something.
But that Budweiser campaign they're doing these days, that "This is Budweiser; this is beer" thing? It strikes me that someone could suck all the wind out of it by just showing that as a caption, underneath two bottles of beer—a Budweiser, and something else.
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Brian Tiemann
