On the Zune Planet there's no operation so simple that it can't be turned into a confusing ordeal.

UPDATE: Doug M. writes:

After reading that Ihnatko Zune review I decided to check Amazon's top sellers in electronics:

1. iPod Nano 2g 2GB Silver
2. iPod 30GB Black
5. iPod 80 GB Black
6. iPod Shuffle 2g
7. iPod Nano 2g 4GB Pink
9. Sandisk Sansa M240 1
11. iPod Nano 2g 4GB Blue
14. iPod Nano 1g 4GB Black
15. iPod Nano 2g 4GB Silver
16. iPod Nano 2g 8GB Black
18. Sandisk SDMX4-2048 Sansa e250
19. iPod 30GB White
20. iPod Nano 2g 4GB Green
27. Creative Zen Vision:M 30 GB
45. Machspeed Trio 1GB MP3 Player Voice Recorder
48. Sandisk SDMx4-4096 Sansa e260
58. iPod 80GB White
68. RCA RD-2763FM Lyra 5GB Micro Jukebox
75. Creative Zen Micro Photo 4GB
82. Zune 30GB Black

What this shows is that the Zune had utterly failed. Period. I mean, they're being beaten multiple time over by a company known for making CF and SD cards with products named "SDMX4-2048 Sansa e250".

This is not to say MS won't nail this in a few years, but even the XBox managed to establish itself as a viable (if money losing) challenger to Nintendo and Sony from the beginning. Zune is no XBox.

Ow. That stings.

Look at that gap between the black and white 80GB iPods, though. That's bound to cause some fluttering at the next Apple board meeting.

But Microsoft only wishes it had such problems...