g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
     links, commentary, and pointless drivel.


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Wednesday, June 4, 2003
11:36 - St. Ive
http://news.independent.co.uk/uk/this_britain/story.jsp?story=411956

(top) link
Hey, look: an Independent article worth reading. It's about Apple VP of Industrial Design Jonathan Ive, who just won the Designer of the Year award from the Design Museum of London.

In the past year Apple has released new versions of the iMac, iPod and two versions of its PowerBook notebook computers, all designed by Mr Ive's team. He is a softly spoken man who gives interviews only rarely, and even less often reveals his opinions of other peoples' work. But in an exclusive interview with The Independent last year, he noted that those who mimicked his work were never successful. He said he was unimpressed by those who use, "swoopy shapes to look good, stuff that is so aggressively designed, just to catch the eye". He said: "I think that's arrogance, it's not done for the benefit of the user."

Ive is the kind of artist I can respect: one who is employed first and foremost to please the public, and hides his own ego lest it interfere with that goal. He's probably responsible more than any other person for keeping Apple in the public eye post-1997; Jobs gets credit for giving him direction and free rein, but Ive is the one who keeps hitting those homeruns. Jobs can dream and make grandiose claims; but Ive has to wrestle with actual metal and plastic and make it all work. He's the proof that Jobs' dreams actually can be made material.


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© Brian Tiemann