| Sunday, April 13, 2003 |
23:47 - The Whitewash Continues
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Speaking of PowerBook G3s on-screen...
It's an oft-repeated story, and it's happening over and over again, in what's turned into literally hundreds of sightings throughout film and TV and all media. Apple products get used because they look cool, but the ad agency Photoshops out the Apple logo.
Favorite candidates include the PowerBook G3 (as in this Vehix.com ad) and the TiBook; these are easy to turn anonymous, as the big illuminated white Apple logo can be eliminated with a quick paint-bucket or rubber-stamp, and the result is (in the latter case) a smooth unbroken landscape-format silvery metal expanse on the opened lid as the actors beam at whatever's on the other side.
(Unless it's Austin Powers, in which case they don't airbrush out the logo at all; because the purpose is to demonstrate the advancement of the modern Internet by showing the butt-sniffing monkey video playing in QuickTime 4.)
Apple's LCD monitors are common too; but it's not so easy to wipe out the logo on those; usually, as in those stupid Fandango ads that get played before the feature presentation in movie theaters, they just stick on a little square of silvery tape. But there's no misidentifying the transparent feet at the edges, or the subtle horizontal striping, or the landscape format...
Oh, the guilt and shame that must keep them up at night.
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