| Tuesday, January 7, 2003 |
01:15 - Celebrate Midgets
http://www.apple.com/hardware/video/powerbookg4bigandsmall.html
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You know, I've got to say this for Verne Troyer: he's got to be the biggest (one might say) champion for the anti-political-correctness movement that I've seen in a long time.
Five years ago, I daresay an ad like this would never have been feasible. Too many delicate sensibilities would have been hurt. Someone would have accused someone of insensitive exploitation. Someone would have sued. Someone would have paid up.
But Troyer says, "Hey: I'm small, I'm funny-looking... let's have some fun!" And for that I say he deserves every penny he makes, and then some.
As for the ad itself: as Lance said when he first saw it tonight, it's perhaps one of the most effective ones they've done in ages. It's not derisive of any other company or its products, it's not belittling to its potential users. It's just funny and engaging, and by God it gets its point across. And perhaps most importantly, there's not much that can be mocked about it.
(Though I'm sure some enterprising souls will find a way.)
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