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  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
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Monday, December 30, 2002
20:21 - Apple's Own Pet Dot-Bomb
http://www.thinksecret.com/news/powerschoolanalysis.html

(top) link
I had thought that Think Secret was just a Mac rumor site-- one of the better and more reliable ones, granted, but just another rumor site nonetheless. But not so; a couple of weeks ago, it became news that PowerSchool-- an Apple property since sometime in 2000-- was being massively pared down and its major products axed. And now there's a "Special Analysis" article up, a long hard look at just what went wrong with PowerSchool. (Hint: "everything".)

It's a fascinating story, actually. It's very archetypically the tale of a thousand dot-bomb companies, cases where there was the kernel of something good-- a brilliant idea, a capable bunch of minds, a whole lot of enthusiasm and zeal-- and all those seemingly solid ingredients combined to make-- to everyone's surprise-- a deadly stew. There's cautionary material here, stuff that any engineer should take to heart; I've written stuff that sounds very, very similar to the original PowerSchool software as it's described here, and I feel myself guilty of exactly the same kind of mentality that evidently gripped its author in the early days. He marshaled it into a high-flying company, whose engines abruptly failed at 30,000 feet. Under other circumstances, it might well have been me.

The fact that Apple got involved in this story at all is more or less an accident; Apple's no dot-com, but they did feel the fever when the seduction was at its strongest-- and PowerSchool is the lingering symptom of that tryst.

There's a saying, "Failure: Perhaps your only purpose in life is to serve as a warning to others." It seems that has been PowerSchool's purpose. There are many roads to success, and while a single thing can lead to failure, usually it requires many things coming together to fail spectacularly. Every company has elements of PowerSchool's failure in them, PowerSchool just managed to bring them all together in one place. But even in failure, there were many "how not to" lessons that can be learned. PowerSchool showed us all how not to put marketing and sales above sanity and engineering, how not to over-hire and over-fire, how not to treat people or customers, how not to manage an organization or people, how not to act in an irresponsible manner to your investors or employees, and how not to finance or run a business.

It's a shame; PowerSchool really did have a lot going for it, and it was in fact a great product. But that's not all it takes to make a successful company, as this article so plainly illustrates. The long-term loser, more's the pity, is the schools who will now never have the chance to use the software that's now just a memory and a red blotch in the ledgers.

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© Brian Tiemann