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  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
     links, commentary, and pointless drivel.


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Tuesday, December 3, 2002
02:14 - The MP3 Mafia
http://www.pbs.org/cringely/pulpit/pulpit20021128.html

(top) link
Here's a Robert Cringely column (thanks, Kris, for the link) with an interesting take on the whole digital-piracy/Big Media thing:

Well, right there we have a problem. People LIKE epic films, but even with the best editing and animation software, there is no way some kid with a hopped-up Mac or PC is going to make "Terminator 4." One can only guess, then, that people will continue to go to movies and eat popcorn and watch on the big screen despite how many copies of DivX there are in the world.

Peer-to-peer movie piracy is practical only in the manner that any organized crime is practical: It works only as long as the host remains strong enough to support the parasite. Tony Soprano can't run New Jersey because then everyone would be a crook, and there would be nobody to steal from except other crooks. No more innocent victims. Same with movie piracy, which needs a strong movie industry from which to steal. If the industry is weakened too much by piracy, the pirates begin to hurt themselves by drying up their source of material. It is very doubtful that this will happen simply because the pirates, too, want to go to movies.

But the same is not true for records. This is simply because technology has reached the point where amateurs can make as good a recording as the professionals. The next Christina Aguilera CD could be as easily recorded at her house (or mine) as at some big recording complex out on Abbey Road.

Another "They cannot create, they can only destroy" metaphor. Where have we heard this before?

Oddly enough, that sorta segues into Cringely's interestingly related anecdote:

That's when the record companies and publishers will appear to actually embrace peer-to-peer and try to make it their own.

This will be a ruse, of course, the next step in the death of a corrupt and abusive cultural monopoly. They'll say they will do it for us. They'll say they are building the best peer-to-peer system of all, only this one will cost money and it won't even work that well. There is plenty of precedent for this behavior in other industries.

My favorite historical example of this phenomenon comes from the oil business. In the 1920s, the Anglo-Persian Oil Company had a monopoly on oil production in the Middle East, which they generally protected through the use of diplomatic -- and occasionally military -- force against the local monarchies. Then the Gulf Oil Company of Pittsburgh, Pennsylvania, literally sneaked into Kuwait and obtained from the Al-Sabah family (who still run the place) a license to search for oil.

The Anglo-Persian Oil Company did not like Gulf's actions, but they were even more dismayed to learn that Gulf couldn't be told to just go to hell. Andrew Mellon, of the Pittsburgh Mellons, was the U.S. Secretary of the Treasury, and he wasn't about to let his oil company be pushed around by the British Foreign Office. So Anglo-Persian and the Foreign Office did their best to delay Gulf, which worked for several years. They lied a little, lost a few maps, failed to read a telegram or two, and when Gulf still didn't go away, they turned to acting stupid. As the absolute regional experts on oil exploration, they offered to do Gulf's job, to save the Americans the bother of searching for oil in Kuwait by searching for them.

The Anglo-Persian Oil Company searched for oil in Kuwait for 22 years without finding a single drop.

So in other words, beware the seeming enlightenment from Big Media when it finally comes.

I often speak loudly and angrily about how much music I would buy if only I could simply swipe my card, plug my iPod into a kiosk and suck it up-- instead of having to carry a stack of jewel cases to the register to be rung up, unlocked, demagnetized, and put in a bag for me to take home, unwrap, peel the stubborn little pieces of gummy label stickum off the cases, pop them one at a time into iTunes, rip-and-sort, and then squirrel away the physical discs into some deeply buried box in the closet, never to be seen again.

And I know the age is coming when the end-to-end portable music pipeline is a reality. But if what Cringely is saying is true, we'd best be wary of the "solutions" Big Media comes up with-- because no way is it going to match the ideal ethereal egalitarian infrastructure that we dream about. Not unless we let the self-publishing industry reinvent media before the Content Czars can rewrite the rules in their favor.

We gotta keep 'em on their toes-- not least by supporting companies like Apple who see sound business in legitimized space-shifting of media, via integrated software and hardware without unnecessary DRM. Disney and Bertelsmann and AOL-Time-Warner will be using their whole arsenal in the coming years; I for one am glad of the allies we have here and now against them.

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© Brian Tiemann