| Tuesday, October 15, 2002 |
22:15 - Think Different Again?
http://www.apple.com
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I'm not sure how I feel about this:
Okay, so it's a good picture, very artistic--like all the "Think Different" ads have been. (Although this is the first time we've seen the slogan in about a year... what'd they do, resurrect it for the occasion? It feels like a relative who'd just gone home after a three-week visit, turning up on your front doorstep again with suitcases and an apologetic smile, mumbling about having missed the plane.)
I'm curious, though. Why didn't Apple post one of these for Arafat? Huh?
I'm evidently not alone in wondering this, either:
We're getting our fair share of emails (40 and counting as of this posting) complaining that Jimmy Carter doesn't belong on Apple's home page, regardless of the well-documented political views of Apple's CEO Steve Jobs. Many point out that there is a clear feeling that this year's Nobel Peace Prize was not awarded to Carter for his accomplishments per se, but rather as a "slap in the face" to President George W. Bush for his administration's policy regarding Iraq. Clearly, as evidenced by our Mail's In box, there are a healthy amount of conservative Mac users out there who do not feel that Apple's home page represents their views even though they love their Macs. We wonder if Apple knows, in the words of one email, that, "they are alienating many of their customers by posting Steve's propaganda? Can you imagine the outcry if Ronald Reagan was featured on Apple's home page, instead?"
So I guess that explains that. Apple is not exactly known as a company that embraces right-wing ideals, and nor do Mac users leap to mind as some of the world's most conservative. (Hell, it's an "artist's computer", after all.) But that's not exclusively the case, as I guess should be self-evident.
Well, fine. It's your company, Steve, and you can do what you want with it. But as an artistic statement, this was kinda tacky.
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