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Saturday, October 12, 2002
18:42 - Now that's just mean.
http://maccentral.macworld.com/news/0210/12.linux.php

(top) link
Hmm. Apple has decided to take the fight to the front lines in the geek theater as well as on the Windows front; they're really playing up the "OS X is UNIX" angle, a lot more than I was expecting them to. Traditionally they've stuck to a single party line about who Macs are for ("people who like ease of use"). But now they've got something they can sell equally well to technophobes and technogeeks.

So, not yet satisfied with the critical mass of TiBooks that all the Linux/BSD geeks are carrying around these days, Apple has attended Linux World UK so as to win over the most steadfast holdouts through demonstrations of what it's like to have a UNIX that "just works".

At this week's expo in London, Apple explained how many of its innovations aimed at mainstream users can also benefit those used to working with command-line consoles. For instance, Mac OS X's Mach microkernel supports kernel extensions so the kernel doesn't have to be recompiled in order to add new features. And since Mac OS X has Unix under its hood, it can authenticate to Unix servers and be treated as normal Unix when on a network with other Unix-based machines, ZDNet UK notes. Finally, though Aqua is the "face" of Mac OS X, the operating system lets users run X11, a windowing system popular on Unix and Linux.

An Apple representative, who wished to remain unnamed, said that since Mac OS X is aimed at consumers, it doesn't have problems in some of the areas that Linux does, such as multimedia performance and productivity tools. Instead of having to run a separate PC for these tools, the Mac can combine the best of both worlds for Linux users, he added.

"We're not saying that Unix is bad, but if you want productivity applications that really work, OS X delivers everything," the Apple rep is quoted as saying. "It just works."

It's enough to make the most staunch defender of the faith weep and fall to his knees in broken surrender. For shame, Apple. Nobody likes a gloater.

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© Brian Tiemann