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     See {Blogger, BlogSpot, LiveJournal}.]
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Wednesday, October 2, 2002
19:34 - Windows Sleeps With Da Fishes
http://www.apple.com/switch/ads/

(top) link

Another wave of Switchers is out. They're really cranking the handle these days. And the ads are getting better and better, too.

Last time, about a week ago, they played to the down-home crowd: a cop, a lawyer, a vet, a truck driver. But this time it's the EXTREEEEME angle. Go check these out; I'm serious. We've got:
  • Gianni Jacklone, an Eye-talian IT manager who used to hate Macs with a passion until they brought out OS X-- which he now uses for all his IT needs (why am I reminded of Tony Danza on "Taxi"? My OS X has never crashed once. What, because it's up on its payments?)
  • Richard Ziskin, owner of an umbrella factory whose dream is "for it to rain every day"
  • Kelly Slater, a professional surfer who uses iMovie to edit movies of surfing
  • DJ Qbert, a scratch DJ who likes to groove with his Mac (this guy's a riot, though not quite as much so as Jacklone)
  • Tony Hawk, who does skateboarding or something

There's video interspersed throughout a couple of these ads, like of the surfing video and of the skateboarding movies that Tony Hawk edits in FCP. They're slowly sprucing up, with people getting creative with the ending stinger (now that they know how the format's going to go). Apparently people are lining up to get a shot on camera now; it's like the celebrities who had to be conned to appear on the first season of Space Ghost Coast to Coast, who had no idea what the hell they were getting into because the show hadn't aired yet. But the people in the later seasons all seemed too well-prepared, too willing to mess with the interviewers-- which is why the show itself had to get wackier and wackier to try to keep ahead of the guests. (I'll always treasure the look on Jerry Springer's face when he realized that the extent of his interview time was as a haughty ten-second segment at the beginning of the episode, after which SG and the rest turned away from the TV and just ignored him.)

Apple's having fun with this.

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© Brian Tiemann