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Friday, July 26, 2002
22:25 - The Latest on Office
http://www.thinksecret.com/news/officepricing.html

(top) link

It seems that Microsoft's MacBU, despite recent grousing over whether the size of the OS X market is enough to justify them bothering to sell Office for it at all, is considering some new, more aggressive pricing policies for the package-- Home, Standard, and Pro.

The survey asked users for opinions on three different editions of Office. The first was Office:mac v.X "Home Edition," which would include Word, Excel, and Entourage, but not PowerPoint. The survey suggested a variety of possible price points, ranging from $199 to $349.

The second was named "Standard Edition," and would include all four of the key Office apps, as in the currently available version. Suggested prices ranged from $299 to $499, with upgrade pricing ranging from $149 to $299.

These prices are being quoted from end-user surveys that Microsoft is apparently having conducted. I'm not sure what to make of this development, except to note that if they sell a PowerPoint-less version of Office for 200 bucks, I might even buy it.

If that's useful data to them, they're welcome to incorporate it into their study.

My question is whether they consider this pricing policy to be enough to offset any potential damage from the bloc spoken for by the poster "glitch" at the PowerPoint page at VersionTracker:

Either wake up & smell the coffee and stop supporting the unethical business practices of Microsoft Corporation, or get accustomed to getting abused by them. Microsoft holds the availability of Office and Internet Explorer as a sword over Apple’s head. The only way for Apple to get out from underneath the sword is if people escape their dependence upon MS products. Like a drug dealer, MS will give their product away for free at first. This eliminates competition that is dependent upon sales revenues, enables them to grab market share, creates a dependency upon their product, and makes entry into the market by a new competitor next to impossible. After the competition is gone, they have free reign to charge what they please. Remember Word Perfect? They used to own the word processing market until MS saw it as the “killer app.” So MS changed the code in Windows and didn’t reveal the changes to Word Perfect until the critical mass of users switched to MS Word. Now we’re paying $$$ for a word processing program instead of $45 to $60. Netscape was the next “killer app” that MS blasted. Netscape used to own 90% of the market. What happened? MS drug-dealer marketing tactics. Preserve your right as an American to choose. Don’t use or buy any Microsoft products. If you bought Office, return it. Don’t use Internet Explorer. Lastly, as for the review, MS Office is buggy, incomplete, proprietary bloatware with serious security flaws.

I certainly know which concern is cheaper for them to address. Those who care this much about corporate ethics have a lamentably low radar profile, and once their cause becomes small enough, this attitude is just another reason for the company to dismiss it as comprising a bunch of loonies.

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© Brian Tiemann