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  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
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Friday, July 26, 2002
18:11 - Microsoft R&D South
http://slashdot.org/article.pl?sid=02/07/25/1454204&tid=109

(top) link
Here's a Slashdot thread about Bill Gates' recent feet-shuffling attempts to apologize for .NET not really catching on or anything, which is summarized neatly thus:

AdamBa writes "Speaking to financial analysts and reporters, Bill Gates admitted that .NET hadn't caught on as quickly as he had hoped. The headline ('Gates admits .NET a "misstep"') is a bit misleading; he doesn't think all of .NET was a misstep, just the My Services part (aka Hailstorm). He also said that labelling the current generation of enterprise products as .NET might have been 'premature.' Summary: Microsoft got too excited about locking in users via Hailstorm and botched the overall .NET message." There's also a Reuters report and a NYTimes story on the same subject, which includes the interesting line: "Microsoft also warned today that the era of "open computing," the free exchange of digital information that has defined the personal computer industry, is ending." It isn't clear if Microsoft is talking about something happening beyond their control, or if they're boasting about ending it.

But what I really wanted to call attention to was the response by one commenter, who noted:
Shouldn't the company care about its customers' vision?


Some columnist recently pointed out that Apple achieved in one stroke everything MS is trying to achieve with .NET, by announcing iCal [apple.com] and iSync [apple.com] last week at MacWorld. Those two programs allow users of Mac OS X Jaguar to connect their PDAs, cell phones and desktop PIM software to a single database and publish them on the Internet, connect with the calendars of others, and resolve conflicts between the two.

In other words, while Microsoft spent two years talking about Web services and technologies, Apple quietly went about actually building them into a program its users will want to use. MS has been announcing and releasing software for other people to build these Web applications, but Apple decided to lead by example instead.

No doubt the next release of Windows will include similar features, and of course they'll be more widely used than Apple's. But just think what might be happening right now if Microsoft had spent as much time creating Web applications for Windows XP as they did promoting them.

If a person could synchronize their PocketPC to their MSN account and Outlook at the same time, then reconcile with all their coworkers' calendars and documents, without having to do anything more than press a button, Microsoft wouldn't need subscriptions to sell the next version of Office or Windows. Instead they settled for getting halfway there so that they could sell more copies of Exchange Server and keep PocketPCs as expensive as humanly possible.

One wonders whether this wasn't in fact their plan all along. It's been joked for years and years that within Microsoft, Apple is known as "R&D South"-- all Microsoft has to do is wait for Apple to design something and bring it to its own limited-interest market, and then Microsoft can develop their own (subtly incompatible) version of it and unleash it upon the rest of the world with a minimum of effort and no vision required.

In this case, though, it's even worse: Microsoft knows how to play Apple like an organ. All they have to do is come up with some vague, grandiose idea (nothing particularly insightful or revolutionary-- just hard to implement), go on stage and crow about it, take out lots of magazine ads... and then Apple will get to work on it, do all the insanely heavy lifting, and bring it to market, without Microsoft having to lift a finger. Then they get instant vindication, and they don't have to share in the fall if it fails.

I don't think it's that sinister, though. I think Microsoft just couldn't figure out how to pull it off. All Microsoft's brilliant engineers knew how to do was go onto websites that were polling visitors as to which they preferred, Java or .NET, and set up automated scripts and multiple-voting rallies to try to tilt the numbers in their favor. As I said then, it takes a special kind of person to work for Microsoft.

Incompetent, unethical, and wildly successful. Ah, to live the American Dream.

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© Brian Tiemann