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Peeve Farm
Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
     links, commentary, and pointless drivel.


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Wednesday, July 17, 2002
10:12 - "Switch" success
http://www.apple.com/switch

(top) link
By the way, the statistic that started out the day was that since the start of the "Switch" campaign, they've had 1.7 million hits on the page-- 60% from Windows users. I don't know how much credence I'm willing to give the claim that the retail stores are seeing Windows users walk in with Switch ads under their arms, saying "Tell me more"... but it at least sounds as though the reaction in the world at large is better than what the Dvorak contingent would have us believe.

Now, if only they'd update the TV Ads section so I can link to the Will Farrell ad. I swear, I haven't laughed at anything so hard at 6:15AM in my life (though that's a hell of a qualification).

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© Brian Tiemann