The Mac users I know don't like the Switch campaign any more than I do. And, I've got to be honest with you, I didn't know this kind of crap was still going on - indeed, I thought it was over. I thought that the front in the techno-cultural war had progressed to moving between Windows and Linux, God knows I must endure hearing about it, and that human beings by and large simply purchased a PC or a Macintosh based on personal preference or prior experience or whatever else. Anything aside from the implied difference between what a "real" or "smart" person would do, which has been Apple's motif for as long as I can remember. I don't find the neurotic caricatures selected for these ads compelling in the least, they're not realer, they're people I want to avoid at all costs, examining my own life to systematically eradicate any similarities I might find between us. They are avatars of a corporation, not some kind of social movement, inheriting at full volume the smug superiority that Windows users seek to return in kind.

Everyone who has ever brushed up against this issue is well acquainted with the major arguments for each side, but I'm simply not fascinated with the prospect of investigating it here. I think it's boring. I'd imagine most people just think it's boring. And if people on both platforms can play Warcraft III native, well, what the fuck are we talking about this for? Mac gamers are no longer martyrs, and it's actually possible to enjoy using Windows anymore. The whole thing is stupid. If Apple really wanted to sell more Macs, they should just show people how it looks when you minimize shit in OS X. I thought I was going to pee my pants.