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Peeve Farm
Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
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Friday, May 31, 2002
15:16 - Designing the iPod
http://www.designchain.com/coverstory.asp?issue=summer02

(top) link

The iPod is such a marvel of design and engineering, apparently, that it's become the subject of a case-study article at Electronics Design Chain, and held up as a prime example of "design done right" for others to emulate.

It would be a huge mistake to assume that all the design work happened elsewhere and that Apple had no substantial input. A reference design is far from having a finished product, even electronically. The ultimate circuit design was still Apple's, as far as any outsider can tell.

"The value is putting it all together and optimizing the design to eek out the best performance, get the best power utilization, the best audio performance," says Wolfson's Hayes. "That is not a trivial task by any means. Sometimes it's very difficult in a cost constrained [situation] and small form factor to get the performance." Factors that can influence the final sound can be the circuit board layout, the circuit design itself, the handling of the power supply and the overall implementation.

"It's a combination of all those things that create that high-quality performance," Hayes adds.

In his opinion, and in that of many reviewers, Apple hit a home run. "Certainly I think it's about the best audio quality we've come across for that type of product in the marketplace in terms of intrinsic audio quality and delivered audio quality," Hayes says.

Sounds pretty accurate to me. The iPod is another one of those things, like OS X, that even people who dislike Apple are having to admit is a pretty damned sweet piece of kit. Oh, and another employee at my company just bought one. He'll be using it with Windows, but it just couldn't itself be resisted.

Sure, it's good that there's a Windows compatibility option out there. But you know, it's rather nice for once to be on the "have" side of one of these technological-divide situations for once, and to have the Windows users coming to us with their hats in their hands for a change. It's quite nice for our biggest problem to be avoiding saying "I told you so".

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© Brian Tiemann