Wednesday, May 29, 2002 |
12:06 - "FireWire" -- note the lack of ™
http://www.macworld.co.uk/news/top_news_item.cfm?NewsID=4733
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The IEEE 1394 Trade Association has officially adopted "FireWire" as the trade name for the interface standard.
Yay, I say!
I'd guess this is out of a fear that USB2 is gaining momentum, in no small part because "IEEE 1394" is a hell of a thing to get your mouth around-- it's just not the kind of thing consumers like to have to say. "FireWire" sounds a whole lot more cool. (Besides, most people seem to think that the interface is called simply "IEEE"-- which is perfectly understandable for people who aren't founded in electrical-engineering education, but which makes the rest of our brains explode with rage.) After all, who wants to try to pronounce what sounds like a comic-book shriek of fear and pain?
Naturally, of course, I'm sure USB2 will eventually become the de facto standard, and FireWire-- a superior technology that happens to be used for similar applications, but that isn't backed by Intel and Microsoft-- will be marginalized and killed off. If history has taught us anything, it's that Intel and Microsoft get their way, and that their way always sucks.
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