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Peeve Farm
Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
     links, commentary, and pointless drivel.


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Wednesday, May 15, 2002
00:43 - Die, Xbox, Die
http://www.msnbc.com/news/752209.asp?cp1=1

(top) link
I've had so many links to so many articles sent to me about the recent price drops in Sony's PS2 and the Xbox (both from $300 to $200) that it's hard to choose which one is best. But I particularly like this one, because it's from MSNBC-- where I can poke fun at its Microsoft-biased angle.

Because Sony manufactured custom components for PlayStation 2, initial manufacturing costs were high and Sony lost an estimated $50 on every console sold. Now, however, Sony has shipped 30 million PlayStation 2s and the economies of scale have cut the cost of manufacturing the console. In the same interview, House said Sony was making a profit on its hardware sales.

Microsoft, on the other hand, has sold less than 2 million Xboxes in the United States, and has faced significant problems internationally. Though Microsoft virtually sold out of hardware immediately after its November launch in the United States, Xbox sales slowed down in the beginning of 2002. The U.S. market seemed to be settling with Sony commanding approximately 56 percent of sales while Microsoft held a 24 percent share and Nintendo held on to approximately 20 percent.

But what MSNBC doesn't tell you is that the Xbox's $300 price encompasses a $150 loss per unit for Microsoft-- a huge loss-leader margin compared to the PS2, one that Microsoft hoped to make up in game licensing. I don't know how many copies of Halo that translates to, but that's about the only game that could possibly have contributed to success on that front, and I have a hard time believing that they could make up $150 per console even selling one $70 copy of Halo to every single Xbox owner. Even if every Xbox owner bought three or four copies, it wouldn't make up the loss. They're banking on each and every Xbox owner buying a library of some fifteen or twenty games (c'mon, kids, cough up $1400) in order to justify the console and its gigantic marketing blitz.

But now look-- they're selling it at $200, and I can't imagine that "economies of scale" can have reduced manufacturing costs all that much. (Granted, they're not marketing it much anymore, so that might make a dent.) But be that as it may, they're still losing at least half the cost of each console they sell.

On the one hand, Microsoft had better hope this spurs more purchases. But on the other, more console sales aren't going to translate to more game sales, especially not with as crappy a game library (Halo excepted) as the Xbox has; nobody's even making exclusives anymore. So maybe now more people will buy consoles and Halo, accelerating the suction out of Bill's pockets.

Maybe Microsoft had secretly better hope people just stop buying game consoles and do something else with that $200.

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© Brian Tiemann