| Tuesday, May 14, 2002 |
11:05 - The Colors are Struck
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This morning, the big American flag that's been draped down the front of the freeway-facing building on the Apple campus since mid-September was no longer there.
I can only assume this means they're ready to put up a product banner like they usually have-- and that it's got to be something important, because nobody around here wants to be the first to strike the colors, even eight months on. "What are you, some kinda terrorist-lovin' company or somethin'?"
I suspect that this, coupled with the XServe announcement and the upcoming Jaguar, means we're about to see the start of the long-expected OS X advertising blitz.
It occurs to me, by the way, that sometimes it's really nice to be a small company that can make decisions about its campus ad banners by the seat of its pants. I'll bet that if it were Microsoft, they'd have a down-to-the-penny cost analysis of exactly how much money they were losing by having an American flag up there in place of an ad banner, and a projected end date for how long they could sustain it, and a recovery plan, and all kinds of board meetings to discuss the proper handling of the situation. When you're a company that big, you're just expected to have that kind of visibility and documentation.
Maybe Apple has that too. But grant me my delusions, will ya?
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