1. Do you care if a few giant companies control virtually all entertainment and information?

2. Do you care if they decide what kinds of technological innovations will reach the marketplace?

3. Would you be concerned if they used their power to compile detailed dossiers on everything you read, listen to, view and buy?

4. Would you find it acceptable if they could decide whether what you write and say could be seen and heard by others?

Those are no longer theoretical questions. They are the direction in which America is hurtling.

Media conglomerates are in a merger frenzy. Telecommunications monopolies are creating a cozy cartel, dividing up access to the online world. The entertainment industry is pushing for Draconian controls on the use and dissemination of digital information.

If you're not infuriated by these related trends, you should at least be worried. If you're neither, stop reading this column. You're a sheep, content to be herded wherever these giants wish.

But if you want to retain some fundamental rights over the information you use and create, please take a stand. Do it soon, because a great deal is at stake.