| Tuesday, March 26, 2002 |
16:28 - They're being won over, left and right...
http://www.europemedia.net/showfeature.asp?ArticleID=9411
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Esme Vos, a Dutch intellectual-property lawyer who occasionally writes tech articles, has one example of such here-- one in which she raves about just about every aspect of the iMac-- in stark opposition to the "big, clunky PCs" that her friends and relatives firmly insist are the only way to go if she wishes to avoid regretting her decision.
It's all very positive, the sort of article that makes Mac-heads feel all warm and squishy. But it ends on the following note:
Will the iMac save Apple and Steve Jobs? It’s too early to tell. But then again I’m too busy enjoying my new iMac to worry about that.
Er... well, this begs the question of whether Apple and Steve Jobs need "saving". It's still a common enough refrain for columnists to call Apple "beleaguered" and "troubled" and "doomed". But as I've said before and will undoubtedly say again, Apple is profitable. They're not losing relevance-- PC makers are looking harder at Apple than they ever have since the earliest days, looking to Steve to lead the way. They're very open about this, too-- it's no secret that companies like Dell and Microsoft are content to let the trailblazing be done in Cupertino while they trail by a year or so, because their business plans account for that. So does Apple's. It's a nice symbiotic relationship, that. Nobody's trying to kill anybody off. Not even Microsoft.
I just wish people treated Apple with the respect that people in the car industry treat BMW. Sure, BMW drivers can be assholes, and the cars are too nice for their own good. But nobody ever says that BMWs suck.
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