Apple's new iMac is the reason the computer industry needs Apple Computer Corp.

There are companies run by managers who might get drunk and whiteboard a concept like this, but then they'd lack the guts to actually build it. Other teams might build it, but they'd get drunk during the engineering and manufacturing processes.

Only Apple seems to get the idea that a Great Idea is only a Great Idea when it's shaped by an understanding of how people interact with technology and what they expect out of their machines.

If Bill Gates figured out that Implications Inform Implementations, bad karma wouldn't cling to the guy like sweat to an Amazon rainforest field researcher.

But I chiefly put forth that mumbo-jumbo for the Pulitzer committee. To you folks, I simply say: It's cool, it's cool, it's cool, oh GAWD ...