Tuesday, February 12, 2002 |
17:42 - QT6! QT6! QT-- aaaaAAAgh! Nooo!
http://www.apple.com/pr/library/2002/feb/12qt6.html
|
(top) |
Argh! So close and yet so far.
QuickTime 6 was previewed today at the QuickTime Live! conference; it would have been released for general download, except that Apple is delaying the release until the licensing terms for MPEG-4 are improved.
The MPEG-4 licensing terms proposed by MPEG-LA (the largest group of MPEG-4 patent holders) includes royalty payments from companies, like Apple, who ship MPEG-4 codecs, as well as royalties from content providers who use MPEG-4 to stream video. Apple agrees with paying a reasonable royalty for including MPEG-4 codecs in QuickTime, but does not believe that MPEG-4 can be successful in the marketplace if content owners must also pay royalties in order to deliver their content using MPEG-4.
“MPEG-4 is the best format for streaming media on the web, and QuickTime 6 is the first complete MPEG-4 solution,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “MPEG-4 is poised for great success once the licensing terms are modified to allow content providers to stream their content royalty-free.”
So at least it's for a good cause. MPEG-4 owes a lot to QuickTime-- its file format is based upon the QT standard, and Apple has been instrumental in its development-- but Apple thinks it won't take off unless the licensing body (MPEG-LA) allows people to provide content without having to pay a royalty fee for the privilege of using the codec.
Hmm... okay, so the biggest codec provider for the new standard is holding off on releasing the player until they can force the standards people to let random folks on the web post videos for free download. Sounds pretty reasonable to me. And it sounds like it has a fair chance of succeeding, too-- after all, MPEG-4 can't exactly take off without a player to let people see the content, and Microsoft is certainly doing everything in their power to get people to forget open standards like MPEG exist. Real seems to be supporting MPEG-4, but so far the licensing terms-- which Apple is protesting by not releasing QT6-- prevent anybody from streaming Real content in MPEG-4 without having to pay.
Seems to me that MPEG-LA has nowhere else to turn; they can hope that somehow Real/MPEG-4 content will take off, royalties and all, but I don't think that'll happen. Content providers will just use DivX, like they're doing now. If there's one lesson we should have learned by now about technology, it's that people will always adopt an inferior technology if it's free and the superior alternative costs money.
DivX is okay, but ill-supported outside of the AVI framework (which is decidedly non-cross-platform). If MPEG-4 can reach critical mass, the AAC audio, interactivity, and downwards compatibility will be a better deal all around than DivX, with its MP3-based audio and its focus on non-streaming movie content. We've got something good waiting in the wings here; MPEG-LA had better realize that and let people start jumping on board before Microsoft releases some competitor codec that only needs a foot in the corporate door before it'll be accepted as the de facto standard.
|
|