Tuesday, January 15, 2002 |
20:27 - Interview with Jonathan Ive
http://news.independent.co.uk/digital/features/story.jsp?story=114276
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If you can't for the life of you figure out why the new iMac is shaped like it is, or if you think it's designed purely to shock or titillate, or that it's a case of blatant form-over-function, you need to do yourself a favor and read this article.
The new shape emerged shortly afterwards: a dome is the only shape that lets the screen swivel without having "preferred" positions, maximises stability and offers lots of horizontal space. After that, it was the fine detail – of which there is a huge amount.
Ive is no idiot, and hiring him is one of the best things Apple has done in recent history. I hear the rest of the badged AppleLust staff got to meet him at MacWorld, and now I wish I hadn't been so sick that day and had thought to register with the staff, because I'd love to have the chance to meet the guy. He understands physical UI design the way the guys who went to Xerox PARC understood software UI design. The good old spirit of Apple is alive and well.
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