g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
  Blog \Blôg\, n. [Jrg, fr. Jrg. "Web-log".
     See {Blogger, BlogSpot, LiveJournal}.]
     A stream-of-consciousness Web journal, containing
     links, commentary, and pointless drivel.


On My Blog Menu:

InstaPundit
USS Clueless
James Lileks
Little Green Footballs
As the Apple Turns
Entropicana
Cold Fury
Capitalist Lion
Red Letter Day
Eric S. Raymond
Tal G in Jerusalem
Secular Islam
Aziz Poonawalla
Corsair the Rational Pirate
.clue

« ? Blogging Brians # »





Book Plug:

Buy it and I get
money. I think.
BSD Mall




 10/6/2003 -  10/8/2003
 9/29/2003 -  10/5/2003
 9/22/2003 -  9/28/2003
 9/15/2003 -  9/21/2003
  9/8/2003 -  9/14/2003
  9/1/2003 -   9/7/2003
 8/25/2003 -  8/31/2003
 8/18/2003 -  8/24/2003
 8/11/2003 -  8/17/2003
  8/4/2003 -  8/10/2003
 7/28/2003 -   8/3/2003
 7/21/2003 -  7/27/2003
 7/14/2003 -  7/20/2003
  7/7/2003 -  7/13/2003
 6/30/2003 -   7/6/2003
 6/23/2003 -  6/29/2003
 6/16/2003 -  6/22/2003
  6/9/2003 -  6/15/2003
  6/2/2003 -   6/8/2003
 5/26/2003 -   6/1/2003
 5/19/2003 -  5/25/2003
 5/12/2003 -  5/18/2003
  5/5/2003 -  5/11/2003
 4/28/2003 -   5/4/2003
 4/21/2003 -  4/27/2003
 4/14/2003 -  4/20/2003
  4/7/2003 -  4/13/2003
 3/31/2003 -   4/6/2003
 3/24/2003 -  3/30/2003
 3/17/2003 -  3/23/2003
 3/10/2003 -  3/16/2003
  3/3/2003 -   3/9/2003
 2/24/2003 -   3/2/2003
 2/17/2003 -  2/23/2003
 2/10/2003 -  2/16/2003
  2/3/2003 -   2/9/2003
 1/27/2003 -   2/2/2003
 1/20/2003 -  1/26/2003
 1/13/2003 -  1/19/2003
  1/6/2003 -  1/12/2003
12/30/2002 -   1/5/2003
12/23/2002 - 12/29/2002
12/16/2002 - 12/22/2002
 12/9/2002 - 12/15/2002
 12/2/2002 -  12/8/2002
11/25/2002 -  12/1/2002
11/18/2002 - 11/24/2002
11/11/2002 - 11/17/2002
 11/4/2002 - 11/10/2002
10/28/2002 -  11/3/2002
10/21/2002 - 10/27/2002
10/14/2002 - 10/20/2002
 10/7/2002 - 10/13/2002
 9/30/2002 -  10/6/2002
 9/23/2002 -  9/29/2002
 9/16/2002 -  9/22/2002
  9/9/2002 -  9/15/2002
  9/2/2002 -   9/8/2002
 8/26/2002 -   9/1/2002
 8/19/2002 -  8/25/2002
 8/12/2002 -  8/18/2002
  8/5/2002 -  8/11/2002
 7/29/2002 -   8/4/2002
 7/22/2002 -  7/28/2002
 7/15/2002 -  7/21/2002
  7/8/2002 -  7/14/2002
  7/1/2002 -   7/7/2002
 6/24/2002 -  6/30/2002
 6/17/2002 -  6/23/2002
 6/10/2002 -  6/16/2002
  6/3/2002 -   6/9/2002
 5/27/2002 -   6/2/2002
 5/20/2002 -  5/26/2002
 5/13/2002 -  5/19/2002
  5/6/2002 -  5/12/2002
 4/29/2002 -   5/5/2002
 4/22/2002 -  4/28/2002
 4/15/2002 -  4/21/2002
  4/8/2002 -  4/14/2002
  4/1/2002 -   4/7/2002
 3/25/2002 -  3/31/2002
 3/18/2002 -  3/24/2002
 3/11/2002 -  3/17/2002
  3/4/2002 -  3/10/2002
 2/25/2002 -   3/3/2002
 2/18/2002 -  2/24/2002
 2/11/2002 -  2/17/2002
  2/4/2002 -  2/10/2002
 1/28/2002 -   2/3/2002
 1/21/2002 -  1/27/2002
 1/14/2002 -  1/20/2002
  1/7/2002 -  1/13/2002
12/31/2001 -   1/6/2002
12/24/2001 - 12/30/2001
12/17/2001 - 12/23/2001
Wednesday, January 9, 2002
13:59 - Lileks and den Beste Duke it Out
http://www.lileks.com/bleats/010902.html

(top) link
For the past couple of days, James Lileks has been taking an ergo-centric, optimistic, let's-dig-a-little-deeper stance on the new iMac and on Apple's future, while Steven den Beste of USS Clueless has used it as an opportunity to accuse Apple of spinning its wheels and doing cutesy wow-effects marketing rather than trying to achieve any substantive innovation in things like, oh, performance.

Read both these guys. They're about as diametrically opposed on the topic as you can get within the Mac community-- on the one hand you have the people who believe so fervently in the Apple vision that they sometimes allow new-age ergonomic theorizing to prevent them from recognizing mistakes on Apple's part; and on the other hand you have the perpetual pessimists, the people who think Apple is a sinking ship to which they'll cling for as long as they can but who won't weep when they finally let go.

Well, you know, the ship has been "sinking" for about 15 years now. And there haven't been too many new barnacles growing during that time.

It should be pretty obvious which side I come down on. I think Apple has a relatively bright future, especially since they've managed to show such energy in recent years. You don't bring out products like the iPod and the new iMac, and absorb lamented failures like the Cube, if you're feeling the lethargy of doom. Apple is not a dying company. They have as much cash reserves as they always have-- more, even. They're actively focusing on an area of product in which they've traditionally been lacking: software, particularly free software like iTunes and iMovie and iPhoto that integrates into the system and lets you simply DO stuff. It's true that the PPC is in a long, painful slump; but while we're waiting to hear how that will turn out (and I don't think Apple is out of options short of switching to the x86 architecture), Apple is hardly sitting on its hands. We're getting more and more cool stuff every few months. It's all fitting together like puzzle pieces. Every time a piece of iSoftware is announced, the next day the office is full of people showing off how much you can do with it and wondering how we ever got by without it before. People who traditionally pooh-pooh Macs, like my product manager here, have been coming up to my desk to see iPhoto and make feet-shuffling noises about the iDeskLamp. "Yeah, I'm thinking maybe I'll get one for my wife," he growls. Yeah. Sure.

Another thing: Going to Macworld and seeing the clientele there... they're not just grizzled veterans, white-whiskered propeller-beanie-wearing paunchy Santa Claus figures from the 80s. They're goateed 20-something code-monkeys. They're wide-eyed teens. They're artistic women and agitated family men. The Mac community is growing, and it's drawing in converts from all walks of life. People are coming to the Mac. They're seeing the decay in the Wintel world and the college-dorm-room idealistic chaos of the Linux world, and they're beginning to see what the Apple vision is all about.

It's not about power or speed, though those things are nice when we can get 'em. It's not about taming your computer in a power trip. Apple is about changing the way you think about yourself and your creativity. They genuinely want each user to have the tools to open up his or her mind and show off what's inside, and regardless of whether the frosty base of the iMac houses a 700MHz G4 or a Sparc or Itanium CPU or whatever, the primary goal is to get those tools into the hands of the user.

To quote Lileks:

A friend at work, for example, uses a common MP3 player - one of those RealPlayer POS programs, I think. It also plays CDs. Whenever he inserts a CD, the program converts everything to MP3s and sprays the files on his desktop. He deletes them; the MP3 player still thinks they exist, and keeps a reference in his playlist. He’s tried to turn this off, but can’t figure out how, and so like most computer users he has learned to trash the files and live with the error messages, because he is too busy using the computer to figure out how to fix it. It’s a criminal abuse of the user, and reflects the general lack of panache that characterizes many Windows products. Say what you will about Jobs - and I think he’s a smug flaming egomaniacal jerk in oh so many ways - you get the sense that he insists that these programs be cool, goddammit, and they are. And by “cool” I mean they look right and run right. I’ve yet to meet any of these new Apple apps that didn’t behave exactly like I think it should.

That's exactly it. See, we're not just brainwashed zombies who keep pouring money into a doomed company because we think we may one day be allowed to bear Steve Jobs' children. That's not it. We've just had enough experience in the computer world to understand exactly what Apple is trying to do. They just want to create software that makes you think, "Ahhh... now this is what computing is supposed to be."

And I think that's a dream worthy of being rewarded with my dollars. Especially if it means I get to come along for the ride. Wherever it takes us.

Back to Top


© Brian Tiemann