| Tuesday, May 23, 2006 |
21:08 - Back to the Future
http://www.apple.com/ipod/nike/
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So now there's an integrated iPod nano/Nike running shoe connectivity thingy that lets the iPod sense how fast you're running and give you voice feedback and inspirational workout music according to how well you're doing?
It's the modern pedometer. I wonder what Ben Franklin would have thought.
Interesting technology, though. And weirdly enough, it seems to me like it might prove to be one of the more significant technical advances in the shoe world since, I don't know, velcro? Sweatshop labor? Certainly it's cooler than little basketball-shaped air pumps.
They would announce this just as we're preparing to go to print, wouldn't they? (But then, being a partnership with another company, this is one of those rarest of things: an Apple product whose promo page has phrases like "Coming soon" and "Sign up to hear when it's available"...)
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Brian Tiemann
