| Friday, April 14, 2006 |
11:07 - New Feature for Aperture: $200
http://www.tuaw.com/2006/04/13/aperture-1-1-released-with-improvements-price-drop-20
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This is about as clear an acknowledgment of a big fat corporate mistake as you're ever going to see shy of a press release: Aperture 1.1 has been released, along with (among many other improvements) a $200 reduction in price, from $499 to $299.
And it's retroactive.
Meaning if you bought Aperture anytime since it was first released (to much criticism, not to say derision), you get a coupon worth a $200 cash refund.
Now that the price is more in line with what people had been saying would be appropriate for Aperture's feature set (if it all worked properly), I'd like to see a new review of its prospects, whether from Ars Technica or someone else, particularly someone who could compare it to their previous review of 1.0. It seems to me that Apple is quite serious about making nice with the pro-photography market segment, as this rebate indicates; they've burned a lot of goodwill, but they're doing what's in their purview to win it back. My guess is that photography figures pretty significantly in Apple's long-term strategy, and they're not going to be hounded out of the market so easily.
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Brian Tiemann
