Thursday, November 17, 2005 |
13:13 - How well do genies compress?
http://www.extremetech.com/article2/0,1697,1886910,00.asp
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ExtremeTech is calling Apple's bluff. How-to coverage this mainstream, Apple will have to counter with either one of the biggest and most unpopular legal blitzes in history, or they'll just have to suck it up and take it with a grin:
Building a Mac seems like a crazy enough idea. Throw in Intel hardware and the men in white suits should be rounding the corner. Yet the unfortunate leak of an early developer build let anyone do just that—anyone willing to risk the wrath of Apple's famous lawyers, that is. We risk it for you, and weigh the new platform's pros and cons.
Either Apple's planning on releasing the Intel Macs with some new kind of DRM not yet seen outside Sony's fever dreams, or they're figuring that moving to Intel just naturally entails a certain amount of piracy, an amount they're willing to deal with. After all, the number of people who are actually willing to build a computer to this article's specifications and install a cracked copy of Marklar has got to be a vanishingly small percentage of Apple's revenue base, right? People who would do this wouldn't have spent money on a Mac in the first place.
I'm leaning toward the latter option here. Apple's got to know that just about any DRM solution they come up with will eventually be cracked. They knew this with iTunes; the DRM for that was cracked early this year. But have we heard hide or hair of that scandal since then? I sure haven't; and I believe that's because they know that even if an iTunes hack gets into the wild, the vast majority of customers will still find it worthwhile to use the Music Store legitimately. It's still the path of least resistance; it's still more attractive to the casual consumer than hacking.
So it'll be with the Intel Macs, or so I hope. These guys understand how file-sharing works; they've got to, from all their iTunes experience, and their demonstrated understanding of how to make a legal download service viable even in a world of ubiquitous P2P apps. They know—and I'm sure they have known all along—that expecting the Intel builds to stay in-bounds forever, under fear of nothing but an NDA, is laughably naïve. They've got to know this will happen to the real thing sooner or later. If you want to fiddle around and get a taste of OS X, sure, you'll probably be able to. But if you want a real Mac, with support and bundled apps and integrated hardware features, you just might think it worth your while to buy one.
That all said, though, this article is great fun. Heh: "Sluggo's Revenge."
UPDATE: Intel iBooks in January.
UPDATE: In e-mail discussing the feasibility of hardware-based security solutions, Peter writes:
I don't think the major motivation here is piracy-- or DRM, for that matter. It's about keeping customer data secure, which is much more valuable to the PC market today.
FileVault is my favorite feature of Mac OS X because it gives me a high degree of confidence that my data will not fall into the wrong hands if my PowerBook is lost or stolen. But if someone gains access to my machine while it's running, by exploiting some security hole or just by turning on file sharing when I'm not watching, FileVault can't help.
Any process on my machine can access most of my data, and by logging keystrokes and exploiting relatively minor vulnerabilities, my PowerBook can become an open book. That makes me nervous.
Imagine how much worse it must be for CIOs at hospitals and law firms, where customer data are protected by law. Or at high-tech companies, where source code and chip design databases are worth literally billions of dollars.
Microsoft isn't going to have strong server security before 2008 (my guess) and client security will likely take a few years longer; Windows legacy software issues are very difficult to deal with. Apple could make strong security a basic feature of the x86 transition, or perhaps the x86-64 transition that will follow shortly after.
If Apple can stake out a position as the only PC vendor with strong security across its whole product line-- even if this advantage lasts just two years-- it could take over a large part of the enterprise computing market.
Apple could have done all this stuff itself, but it's cheaper to let Intel develop the necessary hardware in parallel with the software effort at Apple. Whether this is actually what's going on, I have no idea, but I know some of the people who do this sort of strategic planning over there, and I'm sure they haven't missed the potential opportunity to pick up 20% of the PC market in the next four years...
That would be quite a coup. First .Mac becomes infrastructural reality before anyone gets anywhere with .NET; then Tiger beats Longhorn/WinFS to the punch and DB-query-style searching will be old news by the time Windows gets it. For their next trick, Apple could out-Palladium Palladium...
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