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Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

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Saturday, October 1, 2005
17:14 - Ctrl+Alt+History

(top) link
In an ongoing e-mail stream, Brummbar asked me this:

Now that Apple is closing the book on the PowerPC era, what would have happened if they had just jumped from the Moto 68k to the x86 lo those many years ago? Would there even be an OS X? I'd be interested in your thoughts on this.

I've been pondering this for the last couple of days now, and to be honest I don't really see how it would have made a difference. Mac OS X isn't just something Apple did because they couldn't run Windows on their non-x86 computers. The CPU really doesn't have that much effect on the end-user experience, in Apple's view, and it's the job of the software to ensure that any transition is as seamless as possible. I don't doubt that there would have been just as annoying a period of fat binaries and emulated code if the first Power Macs had had Intel CPUs instead of PPCs, but I can't imagine the OS or its trajectory would have been any different. (Maybe they would have been called iMacs...)

The only thing I can think might have changed is that Apple could have chosen to focus on different sectors for its horizontal acquisitions. The PPC, and particularly the G4 with Altivec, made for a great platform for A/V stuff, video editing, image processing, heh—all the stuff the Amiga was always supposed to be so great at. If Apple had been stuck with Intel processors, it would have been harder for them to make the case to the public that Macs were any better than PCs for that sort of thing. Now, granted, it's the software that makes all the difference there—run iMovie next to Windows Movie Maker on exactly the same hardware and I don't care which one is faster, people will definitely prefer working with one over the other—but it made an easy marketing case to say that the PPC was inherently better for such tasks. Never mind, of course, the megahertz gap and the fact that a G4 with Altivec was probably still slower at A/V tasks than a P4 without Altivec. Let's just not go there. ...So maybe they could have tried to turn the Mac into a big gaming platform or something. I dunno. (Remember Pippin?)

What gets everyone tied up in mental knots is still the Windows factor. If Macs were Intel-based, wouldn't people just want to run Windows on them? My answer is that no, they wouldn't, any more than owners of Intel-based Suns or Linux boxes would want to run Windows on them. Anyone doing so would have to realize that once they put Windows on any such piece of hardware, they've just made it a PC, with all the implicit advantages and drawbacks, except with funky hardware and a weird keyboard layout and a sky-high price. People buy those kinds of machines for the software, the OS, the available applications—sure, there's the draw of installing Windows to play games, but you hear just as much buzz from people wanting to put OS X on their PCs, don't you? That Apple software platform is in its own self a genuine draw, just like games are for Windows. And as long as it was never to be made an officially supported installation path to be able to install Windows on your Mac or OS X on your PC, the number of people who were ever able to do so—ingenious as they were—would be a curiosity on the edge of the business model.

And that's the same case as we're going to have once Macs are Intel-based next year. OS X is still the big draw of the Mac, not the case design or the USB keyboards or the ADC displays (though those are cool). Mac hardware has only gotten more and more PC-like in recent years. Now they're going to be even more so. But no matter how close they get to being PCs, they'll never get all the way as long as Apple controls the boot ROMs and makes the motherboards. As long as that's the case, it's still a Mac no matter what the CPU is.

UPDATE: Brummbar has a response, to which I can't say I have much to add—it's true that Microsoft would be none too happy to see an OS X for x86 show up, and you'd probably see a lot of fistfights between Microsoft and the likes of Dell and HP over whether they could sell Mac OS X bundles with their PCs instead of Windows. No jurisdiction, one might suggest, but that hasn't stopped Microsoft before. We all remember those exclusionary license deals. The only reason Microsoft doesn't mind Dell selling Linux servers these days is that they probably recognize that Linux on the desktop really isn't a serious threat in anything but the ideologue market. OS X would be a whole different ballgame.

Which isn't to say that it would be a good idea for Apple. Sure, it might make Microsoft itch, but it would destroy Apple, whose revenue stream comes straight from its whole-widget hardware sales. Nobody would buy a Mac again if they could just get a $399 PC and put a $200 copy of OS X on it instead of Windows, and Apple's campus would dry up like a snail on the sidewalk. The day they sell a licensed OS X for PC hardware is the day every sane AAPL holder should divest completely, because the only reason they'd ever do it is to raise some quick cash to pay off creditors before closing up shop.

Meanwhile, Steven Den Beste (gasp!) has a response as well (no permalink—scroll down to 20051002). It's more about the historical question, about Jobs' exile, and about the foreign origins of OS X. It's interesting to ponder this seeming dilemma: is the "secret sauce" of the Mac, in fact, Mac OS X? If so, then what were we all worshipping before it came along? Yet it's hard to avoid the conclusion that Apple appeared to be down for the count before Steve returned, bringing all his NeXT baggage with him. Apple's fortunes pretty much turned around as soon as Steve got there and brought out the iMac. So is it, perhaps, not so much OS X that has made Apple what it is today, and instead Steve himself? His ineffable and inscrutable sense of what decisions are good ones and what paths lead to dead ends? It's hard to deny the foresight he had with the iPod and iTunes—and those don't depend on OS X at all.

I hate to have any argument come down to such a blatant puff piece for a particular person, but I think I'd have to see some serious counterexamples (like, bigger than the G4 Cube) before I back down from the idea that Steve is simply a force of nature whom Apple flouts at its peril—and without whom Apple is barely Apple at all.

UPDATE: On that note, sort of... perhaps this is Microsoft's trump card:

Manolo says, ayyyyyyy! The evil geniuses at the Microsoft they have made the tiny clone of the Steve Jobs! Run for your life, teeny tiny Steve Jobs, run!

The sheer diabolical brilliance of it all!

Via Den Beste.


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