g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

Read These Too:

InstaPundit
USS Clueless
James Lileks
Little Green Footballs
As the Apple Turns
Entropicana
Cold Fury
Capitalist Lion
Red Letter Day
Eric S. Raymond
Tal G in Jerusalem
Secular Islam
Aziz Poonawalla
Corsair the Rational Pirate
.clue
Ravishing Light
Rosenblog
Cartago Delenda Est

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Monday, May 23, 2005
11:26 - Apple chunks

(top) link
Some random Apple news from around the ol' inbox:

According to Forbes (and via Damien Del Russo), Apple's starting to see "market share breakout" thanks to the iPod and to the retail stores, which are apparently slaughtering:

Apple is on pace to build 30 to 35 new stores per year and retail and online sales are outpacing overall company growth. "On average, each Apple store is now on a $25 million sales per year run rate, compared to $31 million for Best Buy (nyse: BBY - news - people )," Prudential noted. Apple stores are also averaging sales of $4,000 per square foot, compared to $350 for outlets of Wal-Mart Stores (nyse: WMT - news - people ).

I had a friend present at the Yorkdale Mall Apple Store in Toronto, the first Canadian store; apparently it was a big ol' blast. More are coming.

And in the Wall Street Journal there's a story (via Stephen Rider) claiming Jobs is about to jump on the podcasting bandwagon—only fitting, it seems, for the company whose terminology has gotten away from it to buy back into it.

The conference got underway Sunday night with Apple Computer Inc. Chief Executive Officer Steve Jobs giving a sneak preview of a forthcoming version of iTunes, the software for buying and managing digital-music files, that could boost the popularity of podcasting.

Podcasting, an inexpensive, do-it-yourself style of broadcasting, has become increasingly mainstream: Mr. Jobs cited podcasts put together by everyone from enthusiastic amateurs to major media players such as Clear Channel Communications, Viacom's Infinity Broadcasting and NPR. But until now, he noted, downloading and subscribing to podcasts has required users to download third-party applications to run atop iTunes.

That will go away in iTunes 4.9, which Mr. Jobs demonstrated for conference attendees and said would be available within the next 60 days. ITunes 4.9 will integrate free podcasts as a menu item, allowing users to listen to podcasts and subscribe to them, with new podcasts they subscribe to downloaded to their iPods when the devices are synched to an iTunes-enabled computer.

"I think this will send it into orbit," Mr. Jobs said.

Dang! And they just added stuff to 4.8. I'll never keep on top of things this way. I need that Matrix slow-down-time maneuver.

It certainly does sound like Apple knows what it's doing right about now, and has the cash to do it with... so, then, what to make of this (via Steven Den Beste)?

Apple Computer Inc. (AAPL) has been in talks that could lead to a decision soon to use Intel Corp. (INTC) chips in its Macintosh computer line, the Wall Street Journal reported on Monday.

The report, citing two industry executives with knowledge of recent discussions between the companies, said Apple will agree to use Intel chips.

Neither company would confirm the report and an Apple spokeswoman told the Journal she would characterize it as "rumor and speculation."

It was unclear whether such a move would signal a large-scale shift away from chips made by IBM (IBM), Apple's longtime supplier, the report said.

Apple could choose to add some Intel-based models to its product line or make a complete shift to Intel's chip technology in what would be seen as a serious blow to IBM's microprocessor business, the newspaper said.

So let me see if I understand: Back when the G4 was languishing and the P4 was the hot ticket, Steve decided to throw in with a whole new chip from IBM rather than go the "Marklar" route—and yet now that the G5 has become entrenched and is slated for 3.2GHz in the wake of the Cell in the PS3 and the PPC-based chips in the Xbox 360, now it looks attractive to move to Intel? All the same drawbacks of switching to a new platform will still be present—applications will all need to be recompiled and resold, emulation will be lousy, the OS operations designed around Altivec and the G5's architecture will no longer be optimized—so what does Steve know that we don't? This isn't a time to be compromising or throwing away the farm, is it?

Maybe they're just going to throw Celerons into Mac minis so they can sell them for $100 and not have any software.

Or maybe Apple's just trying to spook IBM into giving them better terms.

Or maybe in the current "market share breakout" atmosphere, Steve has in fact literally gone mad with power.

UPDATE: Consensus among people I've talked to is that the Fox story is misleading—the Intel talks aren't centering on the Mac at all, but on other areas where other chips than the x86 are useful to Apple. Like, say, the ARM, which currently powers the iPaq and could potentially be worked into a super-iPod with more PDA functions...


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© Brian Tiemann