| Thursday, January 20, 2005 |
13:35 - Sim Wong Who?
http://www.theregister.co.uk/2005/01/20/creative_results_q2_05/
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Looks like the iPod isn't feeling all that much of a pinch from a crowded market, hip Zen billboards notwithstanding.
Apple last week said it had sold 4.5m iPods in the three months to 31 December 2004 more than double the 2m Creative today admitted it sold during the period, which equates to the second quarter of its FY2005.
Clearly, Creative is not winning the war it declared against its rival last November. Back then, Creative chairman and CEO Sim Wong Hoo bullishly said: "It's our target to beat iPod in this quarter."
"The MP3 war has started and I am the one who has declared war," he thundered at the time, adding that the company was on track to sell 3m MP3 players during the Christmas quarter. He also pledged to spend $100m to out-market Apple.
The Reg notes that Creative is doing well financially and growing, though; by Apply-snarky tech pundit standards, that means they're "beleaguered".
Also via Kris.
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Brian Tiemann
