UPDATE: Especially be sure to watch the section on the iPod shuffle, at the end: it's Jobs' famed Reality Distortion Field at its most distilled strength. The very concept of the device is a hard sell—he's having to explain why an iPod without a screen is inherently superior to all the existing competition that has screens, why the solution to the prevailing "tortured user interface" is to have no visual interface at all, and why playing up the "shuffle" angle is a revolutionary new thing that will take the world by storm. You can sense the doubt in the air when he's just getting going... but by the end, as he starts introducing the line of accessories and mentions that he's heard there just might be some at the Apple Store a few blocks away, he's got everybody hovering about an inch above their seats. You'll never see a more quintessentially Jobsian performance than this one, I do believe. Love it or hate it, this is the genuine article.