| Thursday, October 28, 2004 |
09:48 - Are we a meme yet?
http://www.cbronline.com/article_news.asp?guid=36E9FADA-5065-4085-ABE7-735A84C3BB5A
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Can you believe this? SCO is trying to reinvent itself by invoking the mighty name of iTunes.
"With SCO Marketplace, the first phase is to get new developers in, and phase two is to create an iTunes for business applications market place, if you will," McBride told ComputerWire. "The second layer to growth is the new application layer."
Alluding to the way Apple responded to the problem of music file-sharing by launching a cheap and easily accessible legal market place, he said: "We believe there's a corollary there, an open model for a bigger distribution engine for online applications, following the lead that Apple set in the music business."
SCO is not the first software vendor to look to emulate Apple's iTunes success. In February, the CEO of Adobe Systems Inc, Bruce Chizen, said the company was considering launching the equivalent of Apple's iTunes, but for digital imaging.
As Chris (who found this link) says, man, that's a tenuous link. But it's oddly revealing, isn't it, that Apple and iTunes have become the gold standard for how a technology company reinvents an ossified market segment in the modern age?
Now that McBride has grabbed headlines by uttering the magic incantation word iTunes, his task is to somehow convince us how a "business applications marketplace" has anything whatsoever to do with the iTunes interface model, storefront model, or any other kind of model.
As Chris puts it:
And... Perhaps (iTunes) if we (iTunes) mention ITunes enough (iTunes) perhaps our itumes-itunes-pressrelease-itunes will show up on iTunes google searches for iTunes-iTunes - Darl "iTunes" McBride.
Bets on whether it'll work?
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Brian Tiemann
