| Monday, August 2, 2004 |
12:50 - Argh!
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First goes the pronunciation; then, when no consequences are forthcoming, goes the spelling.
I've fumed before about Nestlé Crunch ads starring people who think that "caramel" is pronounced with one A and two syllables; one such ad even featured two guys (one of them, inexplicably, Shaq) arguing over the pronunciation. Eventually sanity seemed to win out.
But now you can go to Taco Bell and order what appears on the menu, verbatim, as a "Carmel Apple Empanada".
What is that—apples from Carmel? I never realized the region was known for its apple orchards.
Yaagh! Didn't even the marketing people go to high school? Do we need to call up the Hooked on Phonics people and have them talk to Tricon's people? Let's have some standards in professional signage, for crying-out-loud!
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Brian Tiemann
