| Sunday, August 1, 2004 |
01:04 - Instant gratification
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One of the coolest things about Adult Swim is that it's tied in, in real time, with both the fans and the creators of the content. The interstitial "bumps" are written and produced on a just-in-time basis, and tailored not just to each show, but to each episode of each show. It's like a whole three-hour live cartoon show, the kind that hasn't been possible up till now because it's such a terrible strain on the animators' wrists. (Thank you, Itchy & Scratchy.)
So tonight they showed the pilot of Stroker & Hoop, a new original series. As soon as the half-hour was over, the bump said:
Want to discuss?
Boards @ adultswim.com
We're open all night.
In this case I fear the comments will mostly be of the "Sorry, but it sucks butt" nature; but is that cool or what? They show a brand-new pilot, and as soon as it's over they appeal directly to the audience, who instantly registers Yea or Nay, the opinions raked together by the very guys responsible for putting together the evening's lineup of entertainment. Instant feedback, which will be waiting on the CEO's desk tomorrow morning. No need to wait for the Nielsen results—it's instant.
I love teh intarweb!
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Brian Tiemann
