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Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

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Tuesday, July 27, 2004
16:10 - John Kerry writes for the tech press
http://www.macdailynews.com/comments.php?id=P3096_0_1_0

(top) link
Under a pseudonym, of course: Paul Thurrott. A tech columnist who has made a name for himself blubbering sycophantically over anything Microsoft has produced (or suggested that it might one day produce—he once said in an interview that "Today, Windows XP and its task-based interface are far superior to anything in Mac OS X. In the future, Longhorn will further distance Windows from OS X. From a graphical standpoint, there won't be any comparison. As Microsoft revealed at the PDC 2003 conference, Longhorn is far more impressive technically than Panther") and bashing anything Apple-related. And now he's written what almost amounts to a fluff piece over Apple's new home media gear and how it blends with the Mac to form a user experience he finds worth making a burnt offering of all the under-the-table pay he'd apparently been getting from Redmond all this time:

In my opinion, there's never been a better time to support Apple. If you're interested in digital media, home networking, and personal computing, you should know that Apple's product line-up has never been stronger . . .

If you're tired of constantly updating your computer with security patches, afraid of launching email attachments, or fearful that simply opening Microsoft Internet Explorer (IE) will expose your system to untold spyware maladies (which isn't far from the truth), I have a solution for you--the Mac. And, yes, Macs are a little bit expensive compared to that PC you're using. But as your parents might have told you, you often get what you pay for... Macs are more elegant than PCs, generally more reliable, and far less likely to succumb to an electronic attack largely because attackers don't target Macs but also because the Mac's underlying UNIX technology is so mature and well written... Sure, your software choices will be less plentiful than they are on the Windows side, and yes, you might suddenly find yourself advocating the Mac to friends and family as if you were the technological equivalent of a crusader. But that's the effect the Mac has on many of its users--the same combination of satisfaction and excitement that grips TiVo owners. There's just something right about a Mac... You won't be disappointed.

But, as Kris (who sent me this link) points out, the interesting bit isn't the article; this isn't Thurrott's first or only pro-Apple piece. And the interesting bit isn't this encapsulation and response to it in MacDailyNews. The interesting bit is the stream of very lively commentary that follows it; it's all worth reading and provides context, but none so much as commenter David Vesey, who says:

I don't think you people understand how the world of journalism works.

It's not unlike wrestling on television. A lot of grunting and groaning, but it's mostly fake.

Journalists need SOMETHING to write about, and it generally follows a formula. It's sort of like how the media treats celebrities like movie stars.

It begins with endless articles praising and building up the celebrity. The public, who wants to learn more about the celebrity, eagerly reads it. After a certain period of time, though, this becomes boring. Expected. Predictable. The journalist realizes that to grab the attention of the public it's time to reverse course. Now begins the tear down phase. The public is now offered many articles about the negative side of the celebrity, the problems the celebrity is having, etc.
This goes on for awhile until it's time again to begin building up the celebrity. The public, now expecting to see only negative press about the celebrity, will have its curiosity stimulated by a positive story offered to them.

Folks, I have news for you. When you watch one of those pundit shows on television where the conservative guest and the liberal guest yell at each other.. it's fake. It's Big Time Wrestling. It's ENTERTAINMENT.
Thurrott knows very well how we feel about his 'opinions' regarding the Macintosh. It was time to rile things up. Get some more clicks going.
ALL journalists and columnists aren't like this. But a large percentage are. A good example of a smart, honest, journalist is Mossberg at the Wall Street Journal.

Years ago he had many problems with the Macintosh line, and was outspoken about it. He would receive thousands of hate emails from Mac enthusiasts. His opinions never varied. But when Jobs came back to Apple, and the rise in innovation lifted Apple out of the gutter, Mossberg recognized it, wrote about it, and today is a true Macintosh fan.

Thurrott doesn't hate OR love Apple computers. What he is trying to do is earn a living and put meat on his table. He can't offer excellent writing, so he offers controversy.

He then follows this with two or three more posts along the same lines, which really help to reinforce a healthily skeptical viewpoint on any kind of journalism we read, whether technological, critical, or political in nature.

But as Kris then notes:

However, I think the ring masters controlling the media circus think they control the world beyond their big top. Makes one think...

Not to try to sound like anyone in particular, but indeed...


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