| Monday, June 21, 2004 |
16:58 - Natural Match
http://www.apple.com/ipod/bmw/
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A while ago, there was the iPod/VW New Beetle promo, where any purchase of a Bug got you an iPod, a white car adapter kit that fit it into one of the cupholders and into the tape deck, and a bunch of free songs.
Well, now it's time for the successor to that campaign to be named; Apple's moving upmarket:
Connect with music like never before behind the wheel of your BMW 3 Series, and X3 and X5 SAV, Z4 Roadster or MINI. With the installation of an integrated adapter developed by Apple and BMW, you can now control your iPod or iPod mini through the existing audio system and multi-function steering wheel. Which means no loss of power. No loss of sound quality. No loss of control.
The BMW iPod adapter can be installed in 2002 or later 3 Series, X3 and X5 SAVs, Z4 Roadsters and MINIs with compatible audio configurations.
Wow. And yet, it stands to reason that it would first reach this level of integration on BMWs, doesn't it? And who, I ask you, will be able to resist equipping his Cooper MINI with an iPod mini? It would take a stronger man than me.
The iPod continues its SpaceShipOne-like meteoric hurtle up the charts...
(Kinda lame that it only displays, for instance, "TRACK 01" on the dash LCD. I guess that's going to have to wait for a new head unit for that to be improved...)
Via Kevin.
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Brian Tiemann
