g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

Read These Too:

InstaPundit
USS Clueless
James Lileks
Little Green Footballs
As the Apple Turns
Entropicana
Cold Fury
Capitalist Lion
Red Letter Day
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Tal G in Jerusalem
Secular Islam
Aziz Poonawalla
Corsair the Rational Pirate
.clue
Ravishing Light

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Saturday, June 5, 2004
16:58 - "Microsoft doesn’t evoke passion in me anymore"
http://www.seattleweekly.com/features/0422/040602_news_microsoft.php

(top) link
JMH sends this long and fascinating column by Jeff Reifman, former Microsoft project manager and MSNBC co-founder, who has come to the conclusion that Microsoft has been quite deftly outmaneuvered by Apple, Linux, and Google, and more so because Microsoft is unwilling or unable to see the ramifications of the choices ahead of it than because it's incapable of acting toward a clear goal. All the other guys have to do these days, he says, is to sidle in and calmly eat Microsoft's lunch.

Why are Microsoft products so endlessly frustrating to use? Even techno-geeks like me get annoyed by Windows. I’m tired of spending the first 10 minutes of my day rebooting just so I can get to work. Microsoft Outlook 2003, the latest version of the company’s e-mail and calendar software, hangs for me about once a day, requiring me to restart my PC. I also have a problem with Word 2003: Whenever I bullet a line of text, every line in the document gets a bullet. Asking Windows to shut down is more of a request than a command—it might, it might not. And recently, Internet Explorer stopped opening for me.

I know I’m not alone. If you’re like me, you’ve invested in technology to become more efficient and productive but mutter about the many frustrations of the digital lifestyle. Technology is my hobby as well as my job, so I regularly ponder why software giant Microsoft Corp., which has more than $56 billion in cash, hasn’t solved more of these problems.

I began using Microsoft products 23 years ago, at age 11, and I worked for Microsoft from 1991 to 1999 as a technology manager. For many years, I was a Microsoft loyalist. While aware of Microsoft’s shortcomings, I always believed that the Soft did its best to improve products over time, as it did with Windows XP. But recently, I’ve had a crisis of faith. Perhaps I’ve rebooted Windows one too many times.

Over the past year, my frustration with Windows grew, as did my envy of Apple’s cool new products. Finally, last month I went out and bought an Apple Macintosh G5 and began using the new Mac operating system, OS X. It had been years since I’d used a Macintosh. Until recently, I dismissed those who did as impractical, elitist hipsters, and I mocked the Mac “switch” ads on TV.

But in the first five minutes on my new Mac, I was surfing the Internet, sending e-mail, and ripping a CD. OS X has been a breath of badly needed fresh air after Windows.

This made me wonder about Microsoft’s willingness to innovate and compete. Why are Microsoft products still so difficult to use and so unreliable? Why is the company improving them so slowly? Is Microsoft losing its competitive edge? Has the company seen its best days?

It's long, and it's good reading. He gets a few technical details wrong, such as describing Linux as "Unix-based", though that might be more because this is a Seattle Weekly article aimed at non-tech-heads as much as at his former Redmond co-workers. But it's hard to argue with his conclusions, such as how the slip of Longhorn to 2006—while .Mac, Linux thin-terminals, and Gmail bulge into Microsoft's undefended, formerly sovereign territory—could spell the beginning of the end for Microsoft.

Meanwhile, Microsoft doesn’t evoke passion in me anymore. Its products don’t excite me anymore. I remember eagerly looking forward to Outlook 2003, only to be disappointed by how complex, buggy, and unimproved it was. “There’s kind of an angst,” says Andrews, the Seattle Times columnist and author. “Microsoft ought to matter to us. There ought to be more of an intellectual and emotional connection. There just isn’t.”

In an age when retailers hire consultants to analyze what hip kids do, you’d think Microsoft would care more about what the hip kids are doing. They’re running around with iPods, using Linux and OS X. A Groundspring intern e-mailed me recently about his new Apple PowerBook: “I think I may be smitten by a computer.” That’s the kind of passion I’m talking about. In its search for market share, dominance, and profits, Microsoft lost the ultimate battle for our hearts and minds. For now, though, it’s still laughing all the way to the bank.

Without customer passion, there's only so long that can last.


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© Brian Tiemann