Friday, October 24, 2003 |
13:52 - For love of the craft
http://www.apple.com/macosx
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You know-- for a piece of marketing-fluff that nobody in their right mind would actually spend any time looking at (c'mon, did I ever say I was in my right mind?), Apple's put a lot of effort into designing these "countdown" tickers.
They're not textual SSIs that reload the page every minute. They're not cheesy JavaScript. They're carefully pre-rendered digital readouts in QuickTime embeds. And for what? To give the impression that tonight at 8:00, the world will change. And we'd all better be there to see the Rapture!
... Well, okay, so I will. But c'mon! You guys are having way too much fun with this stuff. Haven't you heard this is a cutthroat and dangerous industry with no room for aesthetics or artisanship?
You guys are a little too festive for your own good, if you ask me!
(Okay, now speed up that damn clock. I want Exposé!)
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