Tuesday, January 19, 2010 |
07:17 - Unintended Atavism
http://lileks.com/bleat/?p=5209
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Lileks notes the latest entrant in the apparently ongoing "real sugar for as long as we can get away with admitting that our products used to taste better than they do now" marketing stunt:
The term “throwback” has worked well for Pepsi, since it has nerdy jokey pop-cultural connotations. But now that they’re juxtaposing it with Mountain Dew hillbillies, it takes on its more traditional “evolutionary” meaning.
I wonder if they realized this. Or if those GEICO cavemen will stage a protest.
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