Thursday, February 28, 2008 |
19:25 - Already an Ecosystem
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I just got the weekly mail from Apple describing the new videos being spotlighted in iTunes and offered for rental. These include The Bourne Supremacy, Balls of Fury, and 3:10 to Yuma, as well as a bunch of older movies that are just now available (Austin Powers, The Matrix, Aliens).
I just happened to glance up from the computer at the cable service's on-demand menu system, which has a crawl in the corner describing new releases. The ones they're pumping include The Bourne Supremacy, Balls of Fury, and 3:10 to Yuma.
Looks to me like Apple's rollout schedule is tied in quite firmly with the same distribution channels that feed cable TV's on-demand content. We already know the pricing and the rental timeout period (24 hours) are the same; now it looks like behind the scenes, the rollout of new titles is going to adhere to the same model as cable also.
Which I guess means as far as the studios are concerned, Apple is just another player like Comcast or Cox or Charter or DirecTV. I guess they didn't have to shake things up that much this time around...
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