g r o t t o 1 1

Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

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Sunday, November 25, 2007
23:01 - Two companies, two philosophies
http://www.autoblog.com/2007/11/25/lamborghini-exploring-ways-to-reduce-co2-without-

(top)
More and more, Lamborghini looks like the more sensible of the two big Italian sports car companies. First they swoop in to snap up the market of perfectly well qualified buyers not willing to put up with Ferrari's snobby waiting lists; and now this:

Both Ferrari and Lamborghini's CO2 emissions right now exceed 400 g/km. The EU has set a goal of 120 g/km for a carmakers' fleet average by 2012. Last week, Ferrari said it planned to at least get down to 280-300 g/km by 2012, which, while still more than double the target, represents a 30% decrease. It said it would do that by exploring more efficient engines and different body panels to make cars lighter.

Lamborghini's response to the same issue, from CEO Stephan Winkelmann, came to a similar conclusion but in a slightly different way. Winkelmann said that the DNA of the brand -- "the design of the car, the sound of the engine, the top speed and the sprint from zero to 100 kilometers per hour" -- cannot be sacrificed, else they aren't really making supercars any more, which means they're not really making Lamborghinis. And that can't happen.

Also echoing Ferrari, Winkelmann said that Lamborghini owners really only drive their cars on the weekends, and they only sell a handful of them, so "If we look at the real impact, it is close to zero." From the sounds of it, Lamborghini has no intention of messing with the sounds or sizes of its engines, suggesting only (so far) that it will look at using lighter construction techniques, such as more carbon fiber. Take that, EU.

It's that level-headed, logical German ownership, I tell you. Go Audi.


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