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Peeve Farm
Breeding peeves for show, not just to keep as pets
Brian Tiemann
Silicon Valley-based purveyor of a confusing mixture of Apple punditry and political bile.

btman at grotto11 dot com

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Thursday, August 9, 2007
21:06 - FIGHT THE POWER
http://www.foxnews.com/story/0,2933,292813,00.html

(top)
Bet this'll work out great for 'em:

Universal Music Group said Thursday it will sell digital music from artists
such as Sting, 50 Cent and Stevie Wonder without the customary
copy-protection technology for a limited time.

Tracks from thousands of albums will be available for purchase on the
recording artists' Web sites and through several established online music
retailers, although Universal is excluding Apple Inc.'s iTunes store, the
No. 1 online music retailer.

What I have to wonder is, was the decision to exclude iTunes Universal's idea... or Apple's? These are plain-Jane MP3s, not AACs or even WMAs; I wonder if that, or the idea that they'd only be able to sell the tracks for a limited time, might have prompted the Steve to give them the royal nose in the air? Or maybe Universal really is just "testing" the concept, so that if it doesn't work out well for them they don't have to backtrack on having to kowtow to Apple's rules?

Who knows. But it'll be interesting to see what comes of this. Hey, anybody hear how EMI's doing lately?

Via Steven Den Beste.

UPDATE: Gruber says:

Um, Universal won’t sell DRM-free music through iTunes because they don’t like Apple’s DRM? WTF? Am I even supposed to pretend this makes sense?

He does have a way of cutting to the heart of the matter...

Back to Top

6 comments

1. Steven Den Beste - 21:32 Thu 8/9/2007 ( email | web )

I wonder if we'll ever find out the real story about why they decided not to include the iTunes store in this test. It would be very interesting, I'm sure.

2. Chris Cogdon - 14:41 Fri 8/10/2007 ( email )

The explanation that they couldn't use iTunes for a "trial" of DRM-free makes the most sense, so I'm gonna guess that it's the true one. Anything else is probably made up by overeager journalists.

Just because Universal say that they dont like Apple's DRM, it DOESNT mean that this is the reason they're not putting DRM-free music on the store. Two separate declarations.

3. Steven Den Beste - 15:30 Fri 8/10/2007 ( email | web )

I have to wonder if the music producers are afraid that Apple will control too much of the music distribution channel. If that happened, Apple would have a terrifying ability to dictate terms to companies like Sony and Universal.

4. Chris M - 17:42 Fri 8/10/2007 ( email )

Regarding Steven's last comment, take a look at this post by Fake Steve Jobs:

"Ironically the mistake the major labels made was the same one that IBM made when it gave the DOS franchise to Microsoft nearly 30 years ago. They were faced with a new market that they didn't understand. They had a piece of work that they couldn't do on their own or didn't want to do on their own and they didn't view it as critical or important, so they outsourced it to a partner. The partner turned that seemingly unimportant work into a way to accrue power and create a monopoly and control the industry."

5. Matt - 22:28 Fri 8/10/2007

Playing devil's advocate for a moment, if it was Apple's idea, I wonder if it was because they didn't want to sell mp3s through Itunes. While AAC is supported on *some* other players, it's still nowhere near as widely supported as mp3 (and probably won't be for the forseeable future), and if you were to convert AAC to MP3, you'd inevitably lose some quality. Perhaps Apple is trying to keep some of the device lock-in they presently enjoy with iPod+Itunes?

6. Stephen - 07:31 Mon 8/13/2007 ( web )

Matt -- Apple has a long reputation for giving higher quality stuff even if it limits the audience somewhat. AAC is a better quality recording at the same bitrate. I don't think there's any reason beyond that for Apple to stick with that format. (It's not as though they own the format.)

Beyond that, any manufacturer who chooses to can make a player thay plays AAC. The only "lock" there is that they don't bother to do so.

If down the road iTunes is ever all- or mostly- unlocked music, you can bet that more music players will become AAC-savvy.
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