Wednesday, January 18, 2006 |
01:27 - Cracks in the wall
http://www.macworld.co.uk/news/index.cfm?NewsID=13624&Page=1&pagePos=8
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Looks like the hysterical theories of Apple's media-download sales hurting studios' bottom lines are starting to lose some credibility:
NBC making a connection between podcast success and broadcast ratings success is significant because it's the first evidence that new video platforms are additive because they "provide more entry points into a show for consumers", the report explains.
Offering shows through iTunes is attracting new viewers who may not otherwise have tuned in, Frederick Huntsberry, president of NBCU Television Distribution said: "Consumers have choices, and we are not reaching all consumers with one technology," he said.
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Far from destroying audience figures, online distribution is boosting them - and consumers like to watch good television shows more than once, executives say.
Who knew?
UPDATE: That's also not what a "podcast" is, guys. The term isn't already starting to get redefined, is it?
At least it's not like Creative's, uh, creative attempt: Personal On Demand Broadcast.
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